Why social buzz doesn’t guarantee search and AI visibility

Why brands can be talked about everywhere and still be missing from the answer

• Synopsis

  Brand discovery no longer has a starting line. Someone watches a video, searches for a product, asks ChatGPT, reads the AI answer, and makes a purchase. Five moments. Your analytics only sees one.
  
  Your brand being talking about your brand is only part of the picture. What matters is also what people associate your brand with — and whether AI makes the same association. Your brand can dominate the conversation and still fail to show up when someone asks AI for an answer. That’s the citation gap: the difference between being part of the conversation and part of the answer.
  
  Emplifi surveyed 1,650 consumers about who they trust before they buy. Semrush mapped the sources that AI answers draw on. In this session, Fernando Angulo (Semrush) and Stephen Adams (Emplifi) unpack the data and show how to connect social conversation with AI visibility.
  

• What you’ll take away?

  • Why being talked about and being found are no longer same thing
  • Which sources AI draws answers from, and how to check whether you're among them
  • A four-metric scoreboard that both social and SEO teams can share
  • A weekly cadence that connects the two teams without reorganizing

• Of course we have a present

  • Traditional ways to attract clients
  • How non-traditional tactics impact your client count and your brand
  • Setting up a plan

  Join us for a creative and exhilarating 45 minute live discussion on leveraging non-traditional client acquisition tactics that help build your agency.