Where does AI get its information? And how to get cited
AI gets information from channels like training data, live online information, and licensing partnerships.
Semrush Blog | SEO, SEM, AI Search, & Content Strategy
Enterprise SEO: What it is & how to build a winning strategy
Enterprise SEO involves optimizing a website’s visibility at scale, using templated and automated approaches.
Reddit's citations in ChatGPT fall from 3.8% to 0.5%
Promptwatch says Reddit‘s share of ChatGPT citations fell 86% in four days. OpenAI says it hasn‘t changed how it picks sources.
What is zero-click marketing? How to execute and measure it
Zero-click marketing is a content strategy for delivering value without requiring clicks to other pages.
How to do keyword research with Claude and Semrush
Learn how to use Claude and the Semrush MCP to find keyword ideas based on what your audience is saying.
Internal links: ultimate guide + strategies
Internal links help users, search engines, and AI crawlers understand your site. Here‘s how to fix issues holding you back.
Editors' Choice
What are backlinks in SEO & how do I get them?
Backlinks signal trust and authority to search engines and AI. Learn 7 proven ways to build them.
7 Free SEO Tools to Boost Rankings & Traffic
The best free SEO tools include Keyword Magic Tool, Position Tracking, and Ubersuggest.
Link building for SEO: What works in 2026
Learn what link building involves and how it improves your visibility in search engines and AI systems.
What is competitive analysis? How to do one (+ template)
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
SEO
Link building for SEO: What works in 2026
Learn what link building involves and how it improves your visibility in search engines and AI systems.
What is SEO? A complete guide to search engine optimization
SEO is how you earn visibility in search results and AI answers. Learn how to start in this guide.
What is competitive analysis? How to do one (+ template)
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
How to do keyword research in 2026 (6 ways + framework)
Learn 6 ways to do keyword research to find relevant terms you can use on your site to grow visibility.
What is technical SEO? Basics and best practices
Learn what technical SEO is and how to optimize your site for crawling, indexing, and AI visibility with proven best practices.
What Is On-Page SEO? And How to Do It
On-page SEO involves improving webpage content to boost performance in traditional and AI search.
Marketing
The ultimate guide to creating a content marketing strategy
Learn how to build a content marketing strategy to reach your audience across search, AI, social & more.
What is AI sentiment analysis? A marketer’s guide
AI sentiment analysis tells you what AI platforms are saying about your brand, whether it‘s accurate, and how to fix it when it isn‘t.
Boost your digital marketing efforts
News & Research
AI search & manufacturing SEO: What the data shows [Study]
Semrush data on AI search in manufacturing. See which brands get mentioned, which get cited, and why citations don‘t drive traffic.
AI Overviews are expanding across commercial intent search [Study]
Google’s move to extend AI Overviews into a wider variety of SERPs is disrupting not only informational searches, but also searches with commercial intent and advertising value.