Poisoned SERPs: An update on Google ranking data in Semrush
Learn how Semrush is addressing “poisoned” Google Search results, validating ranking data, and investing in visibility for users.
Industry News
Keep up with the latest trends and updates in digital marketing with industry news. Discover what’s new, what’s working, and what’s changing in the online world to stay ahead of the curve and grow your business.
Google Search expands agentic capabilities with information agents and Universal Cart
Google‘s information agents and Universal Cart stand to change how users discover and buy products online.
Google AI Overviews now appear for most major brands
Google AI Overviews now appear for more than 80% of the branded queries DemandSphere tracks, up from 26% on Sept. 1. Google hasn‘t explained why.
Google releases September 2026 spam update
Google’s September 2026 spam update may take up to two weeks to roll out, making ranking drops harder to diagnose.
Google's AI contribution pilot pays publishers
Google‘s AI contribution pilot pays invited publishers through Search Console. Citations and links in AI answers don‘t qualify for payment.
Cloudflare's AI training block now spares Googlebot
Cloudflare‘s Disallow AI Training setting blocks AI training crawlers but not Googlebot. Bing won‘t honor it until early 2027.
Google releases August 2026 spam update: What marketers need to know
Google‘s August 2026 spam update finished rolling out on August 21. Learn what changed, what didn‘t, and how to read your data.
Reddit's citations in ChatGPT fall from 3.8% to 0.5%
Promptwatch says Reddit‘s share of ChatGPT citations fell 86% in four days. OpenAI says it hasn‘t changed how it picks sources.
Microsoft Clarity adds an AI Scrape-to-Referral Ratio
Microsoft Clarity‘s AI Scrape-to-Referral Ratio compares what AI crawlers take from your site with what they send back.
How topical authority spreads (and where it doesn’t) in ChatGPT [Study]
Can authority in one ChatGPT topic help you win another? Our study shows where topical authority carries over — and where it stops.