Semrush’s New Traffic Insights Explains Changes In Competitor Traffic Performance
New AI-powered Traffic Insights in Traffic Analytics help teams identify competitor traffic spikes and drops, understand the drivers, and act faster.
June 11, 2026
SEMrush’s Traffic Analytics Add-On is now the Competitive Intelligence Add-On (CI Add-On) and it includes both Traffic Analytics and Market Explorer. The price remains the same – you can purchase it for $200 in addition to any paid SEMrush subscription.
How great is that? The added Market Explorer amplifies and strengthens your opportunities for market research (market overview, audience, online strategies), search and benchmarking of market players.
If you still don’t have a subscription, you can purchase the SEMrush Competitive Research bundle, which includes the CI add-on and the main subscription plans.
The bundle gives you access to:
- All tools in the CI Add-On (Traffic Analytics and Market Explorer)
- All tools in the SEMrush SEO Toolkit
- All tools in the SEMrush Advertising Toolkit
- All tools in the SEMrush Social Media Toolkit
- My Reports
- All tools in the SEMrush Content Marketing Platform, including Marketing Calendar (only available with a Guru or Business level subscription and unavailable to Pro or Free subscription levels).
For more details and price information, please check out this article.
Competitive Research Toolkit is now more beneficial than ever! You should definitely give it a try.
Any questions or suggestions? Feel free to reach out to our sales team at mail@sr03.amztools.in or the phone number in the footer of the website.
Learn all about your rivals. Start your research.
