Semrush’s New Traffic Insights Explains Changes In Competitor Traffic Performance
New AI-powered Traffic Insights in Traffic Analytics help teams identify competitor traffic spikes and drops, understand the drivers, and act faster.
June 11, 2026
The Semrush Traffic & Market Toolkit just added a powerful new tool that gives digital marketers and analysts an unprecedented view into one of the most transformative shifts in online discovery: traffic driven by AI assistants.
With the debut of the AI Traffic dashboard inside the Traffic & Market Toolkit, users can now track which brands are gaining visibility through tools like ChatGPT, Copilot, Gemini, and Perplexity—before a single search query is typed.
With the debut of the AI Traffic dashboard inside the Traffic & Market Toolkit, users can now track which brands are gaining visibility through tools like ChatGPT, Copilot, Gemini, and Perplexity—before a single search query is typed.
The Data You Need to Navigate the Age of AI Discovery
Today, 13 million U.S. adults already rely on GenAI tools as their primary search method—and that number is expected to reach 90 million by 2027 (Statista & Semrush, Online Search After ChatGPT).
This shift toward AI search is already influencing millions of purchase journeys. The brands that act now will own this emerging channel—before competitors even know it exists.
The new AI Traffic dashboard inside the Semrush Traffic & Market Toolkit equips you to track, compare, and respond to AI-driven discovery.
This shift toward AI search is already influencing millions of purchase journeys. The brands that act now will own this emerging channel—before competitors even know it exists.
The new AI Traffic dashboard inside the Semrush Traffic & Market Toolkit equips you to track, compare, and respond to AI-driven discovery.
- Spot traffic trends and see which AI assistants are driving them
- Compare AI traffic share across competitors and devices
- Detect shifts in traffic volume and share over time
Get the clarity you need to stay visible—and competitive—as AI becomes the new front door to your brand.
Stay Visible as AI Redefines Discovery
Search is evolving—AI assistants now shape how users find content, often surfacing results before traditional search engines come into play. Brands need to stay ahead by monitoring where AI assistants are recommending competitors, identifying traffic driven by AI, and understanding who these systems prioritize as authoritative.
With the Semrush Traffic & Market Toolkit, you can tap into the next generation of traffic insights through the new AI Traffic dashboard. Benchmark your visibility across ChatGPT, Gemini, Copilot, and more. Uncover emerging trends and respond faster to shifts in user discovery. Sharpen your edge in the evolving AI-powered landscape.
With the Semrush Traffic & Market Toolkit, you can tap into the next generation of traffic insights through the new AI Traffic dashboard. Benchmark your visibility across ChatGPT, Gemini, Copilot, and more. Uncover emerging trends and respond faster to shifts in user discovery. Sharpen your edge in the evolving AI-powered landscape.
