The Google Partners platform allows individuals to become certified, recognizes excelling companies and helps businesses find digital marketers. Since 2013, the platform has been slowly rolling out the Google AdWords and Analytics exams to digital marketers. The latest AdWords examination certification added was the mobile advertising certification in July. Why Should You Take Google Partners Certification Exams?
Welcome to the first edition of Semrush Cheat Sheet, a blog series where you will find secrets to obtaining the information you need quickly and efficiently. In this edition, we will focus on the Overview reports and how you can use them to your advantage. When you first get into Semrush, you will be redirected to the dashboard. This screen will always be the first thing you see when you sign in. The search bar at the top will be your best friend. This is where you will search for any domain, keyword or URL. Once you search for one of these things you will be brought to that overview page.
You‘ve likely heard the term, but what exactly is e-commerce tracking? In short, it‘s a feature on Google Analytics that allows you to track online transactions on e-commerce websites. It provides detailed analytical data to help establish the right path to maximum ROI. E-Commerce tracking even lets you see online traffic sources to improve your conversions. Doesn’t that sound exciting? It’s rather simple to enable your website for generating such information. All you need is a few extra codes. Of course, you also have to analyze the data presented to make the most of it.
User experience is a big deal, but the problem is that most sites provide a related posts widget that shows mostly irrelevant content. And that’s about as far as they go — everything is top-level and aimed at the average user. Wouldn’t it be great if we could shift to personalizing the user experience on our own website’s to ensure that our visitors find exactly what they need, when they need it?
Companies with global aspirations need to address China and her biggest search engine. Baidu‘s increasingly varied and sophisticated offerings allow us to gain a glimpse into the priorities and thought processes around search in China. Through an in-depth look at Baidu‘s Webmaster Tools, we‘ll learn what we can about SEO for Baidu at a strategic level, whether it is an emphasis on user trust, content freshness or any other myriad factors.
Marketing is a huge industry (and a great career), but it can be challenging for a smaller agency to attract clients. In practice, marketing does not lend itself well to discount pricing, and traditional advertising tactics used to market a marketing agency can be downright confusing. So how can your business stand out? For many successful marketing ventures, the answer is a unique selling proposition (USP). Something specific that makes your company stand out from the competition. Your USP might relate to who you are as a company, who you serve, or what services you offer. Here are 10 ways marketing companies can earn business with standout USPs.
Backlinks are links pointing to your website from other sites and can improve your website’s visibility.
The best free SEO tools include Keyword Magic Tool, Position Tracking, and Ubersuggest.
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
Learn 6 ways to do keyword research to find relevant terms you can use on your site to grow visibility.
Learn what technical SEO is and how to optimize your site for crawling, indexing, and AI visibility with proven best practices.
On-page SEO involves improving webpage content to boost performance in traditional and AI search.
Local SEO is the process of improving search visibility, traffic, and brand awareness for local businesses.
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.
AI sentiment analysis tells you what AI platforms are saying about your brand, whether it‘s accurate, and how to fix it when it isn‘t.
A practical Google Analytics for beginners guide: how to set up GA4, link Search Console and Google Ads, and turn each report into a marketing decision.
Learn how to track ChatGPT traffic, benchmark against competitors, and connect AI visits to visibility signals.
This step-by-step guide teaches you how to build a content marketing strategy for your business.
Knowing your options is important so you can visualize how your ad will look, and how easily people will be able to see the ad.
Ecommerce is selling products and/or services online via websites and apps instead of in physical stores.
Boost your digital marketing efforts
Learn the top small business trends for 2025 to stay ahead of the competition and keep employees happy.
Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.
If you‘re looking for CPM benchmarks for digital ads in your industry, this study is for you.
By partnering with AdClarity, we’ve investigated ad types, ad channels and ad spend so you can plan and strategize with the kind of competitive edge that other players don’t have in your industry.
We‘ve compiled the top YouTube searches of 2022. Get the YouTube search insights you‘re looking for.
