Top Beauty & Cosmetics Websites in Denmark

Name: Top websites in Denmark (Beauty & Cosmetics)
Creator: Semrush
License: https://sr03.amztools.in/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Denmark, Updated August 2026

August 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

matas.dk

3.25M

18.62%605.06K

81.38%2.64M

↑5.72%

↑13.51%

Direct

notino.dk

471.32K

16.7%78.73K

83.3%392.6K

↑65.82%

↑7.27%

Direct

nicehair.dk

402.1K

18.5%74.38K

81.5%327.72K

↓12.8%

↑7.31%

Direct

fragrantica.com

365.67K

17.54%64.15K

82.46%301.52K

↓1.02%

↓38.58%

Direct

luxplus.dk

331.64K

24.57%81.47K

75.43%250.17K

↓26.89%

↓20.71%

Direct

osfrisorartikler.dk

198.81K

9.59%19.07K

90.41%179.74K

↑53.82%

↑78.6%

Direct

proshave.dk

130.96K

6.21%8.14K

93.79%122.83K

↓42.54%

↑758.03%

Direct

bapoon.dk

130.31K

2.3%3K

97.7%127.31K

↓37.46%

↑474.16%

Direct

sephora.dk

125.3K

31.79%39.83K

68.21%85.46K

↑19.51%

↓18.48%

Direct

beautycos.dk

107.71K

21.8%23.48K

78.2%84.23K

↓51.05%

↓15.37%

Paid

makeupartistschoice.com

102.42K

-

100%102.42K

↑14.14%

↑1,006.31%

Direct

lyko.com

92.85K

27.66%25.68K

72.34%67.17K

↓6.58%

↓35.85%

Direct

rituals.com

83.22K

25.13%20.91K

74.87%62.31K

↑64.34%

↑12.45%

Direct

cocopanda.dk

81.08K

34.52%27.99K

65.48%53.1K

↑12.58%

↓36.91%

Direct

rpgshow.com

71.66K

-

100%71.66K

↑444.33%

↑143,744.39%

Direct

parfumdreams.dk

64.74K

38.03%24.62K

61.97%40.12K

↓32.52%

↑0.29%

Direct

billigparfume.dk

64.43K

51.53%33.2K

48.47%31.23K

↓44.05%

↓4.93%

Search

myskin.dk

63.6K

9.65%6.14K

90.35%57.46K

↑85.33%

↑3.15%

Direct

divainparfums.com

47.57K

1.84%876

98.16%46.69K

↑27.75%

↑809.86%

Direct

fragrantica.ru

44.54K

1.53%681

98.47%43.86K

↓19.15%

↑753.85%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Denmark on August 2026

As of August 2026, matas.dk leads Beauty & Cosmetics in Denmark with 3.25M monthly visits. Its audience skews mobile-first (18.62% desktop / 18.62% mobile), and traffic is up month over month 5.72% and up year over year 13.51%. notino.dk holds second with 471.32K visits and a mobile-leaning mix (16.7% desktop / 83.3% mobile), while nicehair.dk ranks third with 402.1K visits.

Across the leaders, makeupartistschoice.com is the most mobile-first (100% of visits), whereas sanzi-beauty.com is the most desktop-reliant (100%). Momentum favors vitacreme.dk in the latest month (15,945.7%), while cultbeauty.com shows the steepest pullback.

Acquisition patterns also differ: matas.dk is driven primarily by search, matas.dk by direct, and matas.dk by referral; overall, 60 of the top 100 sites are direct-led, 32 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Denmark