How to Perform a Social Media Competitor Analysis in 6 Steps
Discover how to perform a social media competitor analysis to get an edge over your rivals.
Semrush Blog | SEO, SEM, AI Search, & Content Strategy
Types of Backlinks: Which Ones Help Your Website?
Not all types of backlinks are valuable. Learn which ones boost your search rankings. And which to avoid.
How to Make Money with Affiliate Marketing in 2025
Affiliate marketing is a strategy in which you earn money for promoting a company’s products or services.
The Buyer’s Journey: What It Is & How to Map It
The buyer’s journey refers to the awareness, consideration, and decision stages a customer goes through.
HTML Hide Element: What Is the Hidden Attribute & How to Use It
The HTML hidden attribute indicates the element is not yet or no longer relevant. Learn how to use it properly.
Keyword Optimization: 7 Steps to Getting It Right
Keyword optimization involves improving your pages to better use your target search queries.
Editors' Choice
What are backlinks in SEO & how do I get them?
Backlinks signal trust and authority to search engines and AI. Learn 7 proven ways to build them.
7 Free SEO Tools to Boost Rankings & Traffic
The best free SEO tools include Keyword Magic Tool, Position Tracking, and Ubersuggest.
Link building for SEO: What works in 2026
Learn what link building involves and how it improves your visibility in search engines and AI systems.
What is competitive analysis? How to do one (+ template)
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
SEO
Link building for SEO: What works in 2026
Learn what link building involves and how it improves your visibility in search engines and AI systems.
What is SEO? A complete guide to search engine optimization
SEO is how you earn visibility in search results and AI answers. Learn how to start in this guide.
What is competitive analysis? How to do one (+ template)
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
How to do keyword research in 2026 (6 ways + framework)
Learn 6 ways to do keyword research to find relevant terms you can use on your site to grow visibility.
What is technical SEO? Basics and best practices
Learn what technical SEO is and how to optimize your site for crawling, indexing, and AI visibility with proven best practices.
What Is On-Page SEO? And How to Do It
On-page SEO involves improving webpage content to boost performance in traditional and AI search.
Marketing
What is AI sentiment analysis? A marketer’s guide
AI sentiment analysis tells you what AI platforms are saying about your brand, whether it‘s accurate, and how to fix it when it isn‘t.
Google Analytics for beginners: the complete GA4 guide
A practical Google Analytics for beginners guide: how to set up GA4, link Search Console and Google Ads, and turn each report into a marketing decision.
Boost your digital marketing efforts
News & Research
AI Overviews are expanding across commercial intent search [Study]
Google’s move to extend AI Overviews into a wider variety of SERPs is disrupting not only informational searches, but also searches with commercial intent and advertising value.
10 Small Business Trends for 2025
Learn the top small business trends for 2025 to stay ahead of the competition and keep employees happy.