What Is an H1 Tag? Why It Matters & Best Practices for SEO
An H1 tag is code that marks up the title of a webpage. Learn how to use H1s and why they‘re important.
Semrush Blog | SEO, SEM, AI Search, & Content Strategy
Top 30 Small Business Marketing Tips for 2024
Maximize your online presence and stay ahead of the competition with these small businesses marketing tips.
Content Reporting Guide: Essential Metrics, Tools, and Examples
Learn all about content reporting, from key metrics to include to the most helpful tools to streamline this task.
15 Best Ecommerce Businesses to Start in 2024
The best ecommerce businesses are profitable and rewarding. Check out 15 ventures you can start today.
B2B Ecommerce Websites: 32 Top Examples (+ Best Practices)
Looking to make more online sales? Here are 32 B2B ecommerce examples and best practices to use.
What Are Google Business Profile Posts?
Learn to craft Google Business Profile posts for maximum visibility and engagement with our in-depth guide.
Editors' Choice
What are backlinks in SEO & how do I get them?
Backlinks signal trust and authority to search engines and AI. Learn 7 proven ways to build them.
7 Free SEO Tools to Boost Rankings & Traffic
The best free SEO tools include Keyword Magic Tool, Position Tracking, and Ubersuggest.
Link building for SEO: What works in 2026
Learn what link building involves and how it improves your visibility in search engines and AI systems.
What is competitive analysis? How to do one (+ template)
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
SEO
Link building for SEO: What works in 2026
Learn what link building involves and how it improves your visibility in search engines and AI systems.
What is SEO? A complete guide to search engine optimization
SEO is how you earn visibility in search results and AI answers. Learn how to start in this guide.
What is competitive analysis? How to do one (+ template)
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
How to do keyword research in 2026 (6 ways + framework)
Learn 6 ways to do keyword research to find relevant terms you can use on your site to grow visibility.
What is technical SEO? Basics and best practices
Learn what technical SEO is and how to optimize your site for crawling, indexing, and AI visibility with proven best practices.
What Is On-Page SEO? And How to Do It
On-page SEO involves improving webpage content to boost performance in traditional and AI search.
Marketing
What is AI sentiment analysis? A marketer’s guide
AI sentiment analysis tells you what AI platforms are saying about your brand, whether it‘s accurate, and how to fix it when it isn‘t.
Google Analytics for beginners: the complete GA4 guide
A practical Google Analytics for beginners guide: how to set up GA4, link Search Console and Google Ads, and turn each report into a marketing decision.
Boost your digital marketing efforts
News & Research
AI Overviews are expanding across commercial intent search [Study]
Google’s move to extend AI Overviews into a wider variety of SERPs is disrupting not only informational searches, but also searches with commercial intent and advertising value.
10 Small Business Trends for 2025
Learn the top small business trends for 2025 to stay ahead of the competition and keep employees happy.